Category: Resumes and Applications
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Why Your Portfolio Project Needs a Conversion Goal.
I spent three weeks building a portfolio blog. Ten articles. Clean design. SEO-optimized content. Internal linking. The whole playbook. And then someone on Reddit told me it wasn’t enough. Not because the writing was bad or the SEO was off, but because I’d built the wrong thing entirely. I’d created a diary when I needed…
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How Teaching Skills Transfer to Digital Marketing (Better Than You’d Think)
When I tell people I taught English as a second language for years before switching to digital marketing, I usually get a polite nod followed by “That’s… quite a change.” The assumption is that teaching and marketing are completely different worlds. One is about education, the other is about selling. But after spending months learning…
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Changing Careers? You Better Change Your Resume Too.
Changing careers in your 30s and 40s can be a daunting task, plagued with self-doubt and confusion. In this article, I share my experience with how I rewrote my old resume, recontextualized my past job skills, and how to craft a compelling professional narrative for your career change. Your Resume is Holding Back Your Career…
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Restaurant Skills That Translate to Digital Marketing (Better Than You Think)
When I tell people I’m transitioning from restaurants to digital marketing, I usually get one of two reactions: “Oh, so you’re starting completely from scratch?” Or: “That’s… quite a change. Do you have any relevant experience?” The assumption is always the same: 15 years in kitchens and behind bars = zero transferable skills for a…
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Is the Google Career Certificate Worth it? Full Break Down
I spent three weeks completing the Google Digital Marketing Certificate hoping it would help me land an entry-level marketing job. Here’s what I actually learned, what employers think about it, and whether it’s worth your time Addressing the Elephant in the Digital Marketing Course Are you trying to pivot careers in your 30s? That’s what…