Author: James
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Why Your Portfolio Project Needs a Conversion Goal.
I spent three weeks building a portfolio blog. Ten articles. Clean design. SEO-optimized content. Internal linking. The whole playbook. And then someone on Reddit told me it wasn’t enough. Not because the writing was bad or the SEO was off, but because I’d built the wrong thing entirely. I’d created a diary when I needed…
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Learning in Isolation: Why Community is the key to Growth
It’s no great revelation that many Americans struggle with social isolation in the ironically named age of “social” media. Many hopeful career changers find themselves trying to break into not just a new industry, but a new culture that they are an outsider to. It can be overwhelming—insider jargon you aren’t familiar with, news that…
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One Month Into my Career Journey: My mistakes and lessons
It’s been one month since I decided to seriously pursue digital marketing as a career. I’ve built a portfolio blog, written 10 articles, set up Google Analytics, created a lead magnet, and learned more about SEO than I ever thought I’d need to know. I’ve also made plenty of mistakes. This isn’t a victory lap.…
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Use AI as a Free Career Coach Using These 10 Prompts
Six weeks ago, I had no idea what direction to take in my career change. I knew I wanted out of restaurants, but I didn’t know where I fit in digital marketing or how to get there. Then I started using AI as my career coach, and everything changed. Not because AI did the work…
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The Best Careers to Break Into In Your Thirties
When I decided to leave restaurants at 34, the first question I asked myself was: “What can I realistically transition into?” Not “What’s my dream job?” Not “What am I passionate about?” But what could I actually get hired to do in the next few months without going back to school for four years? I…